Customer Lifetime Value to Managing Marketing Strategies in the Financial Services
نویسندگان
چکیده
منابع مشابه
Customer value creation in financial services
Customer value creation is allegedly at the centre of relationships between service recipients and service providers (such as financial service organisations in general, and commercial banks in particular). This research considers the role of customer value creation in the strategic response of banks to external changes in their growth opportunities. The analysis established that there had been...
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ژورنال
عنوان ژورنال: International Letters of Social and Humanistic Sciences
سال: 2014
ISSN: 2300-2697
DOI: 10.18052/www.scipress.com/ilshs.42.164